Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints
نویسندگان
چکیده
Charitable contribution requests including legitimization of paltry contributions or a large anchorpoint are examined. Results show that a large anchorpoint increases average contributions, legitimization of paltry contributions enhances compliance rates, and the combined use of a large anchorpoint and legitimization of paltry contributions does not significantly alter compliance or contribution sizes.
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